
RISE Optometry

You didn't become an Medical Optometrist to spend your time on social media, advertising, and marketing.
There's a proven path to practice growth - one built on medical referrals. RISE helps you capture high-revenue medical eye patients from PCP referrals that are currently bypassing your practice entirely.
The Revenue Stream You're Missing
Over 80% of PCPs and Pediatricans eye referrals bypass optometry entirely.

You're Chasing the Wrong Patients
Google Ads, social media, mailers. You're competing for the same vision patients everyone else is chasing. Shrinking margins, rising costs, race to the bottom.

High-Value Medical Patients Are Going Elsewhere
Glaucoma, diabetic retinopathy, dry eye, AMD. PCPs are referring these patients to ophthalmology by default. Why? Because nobody showed them you're a great option.
A 6-Figure Revenue Stream Hiding in Plain Sight
Primary care physicians manage millions of patients who need ongoing eye care. And most PCPs don't have a trusted optometrist or strong relationships to refer to.
The Referral Gap Is Your Opportunity
Glaucoma management, dry eye treatments, diabetic retinopathy screenings, AMD follow-ups, cataract co-management. These are high-value, recurring patients that PCPs need to send somewhere. Right now, they're defaulting to ophthalmology. Not because ophthalmology is better for these patients. But because optometrists haven't stepped up to claim them.
Stop Competing. Start Capturing What's Already There
While your competitors fight over the same vision patients through ads and social media, you'll be building direct referral relationships with PCPs; a channel almost no other OD in your market is pursuing. RISE positions your practice as the go-to medical eye care provider for every PCP in your area.
These Patients Are Worth 10x More
A single glaucoma patient generates $400+ per year in recurring revenue. Cataract co-management with ophthalmology brings $500 to $1,000 per patient. And every new medical patient is also a prospective buyer of eyeglasses, sunglasses, and contact lenses — for themselves and their families. One PCP relationship doesn't just bring medical revenue. It opens an entire new patient pipeline across your whole practice.
The Real Value of a Medical Eye Patient
One upfront fee. Every dollar of patient revenue after that goes straight to your bottom line. An annuity that compounds for months and years to come.

Glaucoma
$500-700/year

Dry Eye
$1,000+/yr - $10,000+ lifetime

Diabetic Retinopathy
$500+/yr - $9,000+ lifetime

AMD
$700/yr - $8,400+ lifetime

Cataract and Refractive Co-Management
$100 - $1,000+ per patient

Optical & Contact Lens Sales
New medical patients become lifelong optical customers. Eyeglasses, sunglasses, and contact lenses. For adults and kids who never had an eye appointment before.
The RISE 4-Step System (Turn-key)
Step 1: Market Research
We map every PCP within your radius, assess where the opportunity lies, and will help identify the highest-value targets. All intelligence is manually loaded into our proprietary RADIUS platform by our team.
Step 2: Marketing Tools
Custom bio sheets, branded collateral, and talking points tailored to each specialty. This is a medically-focused introduction that positions you as a resource for your referring providers.
Step 3: Coaching
Live webinar coaching with our team covering how to find the right doctors, get past the gatekeeper, run effective meetings, close for action, and manage referral relationships long-term.
Step 4: In-Person PCP Meetings guaranteed
We scheudule your first 5 meetings for you. High-yield engagements with PCPs who have the patient volume and insurance mix to generate meaningful referrals.

Your Investment Pays for Itself in 30 Days!
Just 5 new medical patients per week. That's 20 per month. 60 in 90 days.
At $500+ per glaucoma patient alone annually. Plus dry eye treatments, myopia management, cataract co-management, speciality contact lenses, optical sales and more.
Your RISE investment is recovered within your first quarter.
This is NOT a marketing expense. It's a one-time investment that creates an annuity of new patients and revenue for years to come.
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